Ahead of Season 7 of Big Brother Naija, BBN, reality TV show, the Nigeria Tobacco Control Alliance, NTCA, has warned that the promoters of the programme do not repeat the violation of the National Tobacco Control, NTC Act of 2015.
Quest Times recalled there was public outrage when participants at the 2021 reality show flagrantly smoked on live TV, a development that was said to be an affront to the provisions of NTC Act on on-screen smoking.
The Program Officer, NTCA, Chibuike Nwokorie, while briefing journalists in Abuja, on the ban on Tobacco Advertising Promotion and Sponsorship, TAPN, said the on-screen smoking in the BBN reality show threatened the gains made on the ban on TAPN in Nigeria.
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“When it happened, the tobacco control community called on the National Broadcasting Commission, NBC, to act immediately.
“This year, as the program is about to begin its 7th season, we are drawing the attention of NBC to proactively engage the organizers of the show to ensure that there is no repeat of last year’s violations.
“We wish to make it clear that should there be a reluctance on the part of the regulators or the organisers to ensure a smoke-free program, we will explore every available option in the interest of the public health,” he said.