The achievements of the Babajide Sanwo-Olu administration in Lagos will soon be beamed from giant billboards across the city for everyone to see at first glance.
Commissioner for Information and Strategy in Lagos, Gbenga Omotosho, says some advertising agencies have come together to do this as part of their Corporate Social Responsibility (CSR).
The companies involved include Elevate Media, New Crystal, Plural Media, Invent Media, Nimbus Media and Just Brandit.
“This strategic support comes in the form of amplifying the giant strides of Governor Sanwo-Olu via the state-of-the-art LED boards owned by these top OOH companies across designated locations in the state.
“The outdoor agencies involved are doing this probono as corporate social responsibility,” the statement from Omotosho reads.
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“The purpose of the corporate social responsibility initiative by the players in Nigeria’s OOH sub-sector of the marketing communications industry is to bring to the fore, Sanwo-Olu’s quality leadership style in providing strategic direction for the growth of the state, which is aspiring to be a smart city.
“Apart from creating an enabling environment for businesses and technical support that encourages the private sector to play its envisaged role, Sanwo-Olu has left no stone unturned in helping corporate players direct their energies and contribute to the improvement of the quality of life of Lagosians,” the statement adds.
Like most public office holders in Nigeria, 56-year-old Sanwo-Olu will be up for re-election next year 2023.
